About Louise

About Louise

I’ve always found it rewarding to help others with their emotional difficulties – it’s been my life path from an early age. I graduated age 20 with a degree in Psychology & Counselling, and went on to work in a private hospital for people with severe eating disorders, as well as volunteering at Norfolk Eating Disorders Association (now called Eating Matters).

After that, I worked with vulnerable adults at a range of drug and alcohol treatment centres. Every single person I worked with had a complex and significant history which shaped who they are, how they think and what issues they struggle with.

It was in London in 2010 that I went on an introductory course in clinical hypnosis, and became intrigued by the power and effectiveness of this surprisingly gentle therapy. I integrated my skills into my job providing group support sessions at a rehabilitation unit for alcoholics.

The reasons for people’s emotional difficulties have always fascinated me, but after taking a year to study psychodynamic counselling in more depth, I then had my first child, so I put my career to one side to enjoy the demanding but precious early years with my daughter.

Since becoming a parent, it’s become clear to me how little time people have to nurture their inner wellbeing, especially when there is a busy job taking up our time, or when there’s family members to look after.

And yet, if we don’t look after ourselves, we are of very little help to others. This led me to returning to study hypnotherapy and gain a full qualification. I completed my studies in 2015, and launched Flore Pleno Hypnotherapy in early 2016.

What does Flore Pleno mean?

‘Flore pleno’ is a Latin phrase borrowed from horticulture, literally translated as ‘in full flower’ – which is a wonderful metaphor for how people feel once they have resolved their issues and started to move on in life. It’s also a more obvious metaphor for a pregnant woman, which is relevant as I’m particularly passionate about supporting women around such issues as fertility, prenatal anxiety, post-natal depression and anxiety, and breastfeeding grief.